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Caitlin Clark’s $1 Million Impact: Experts Push For Record WNBA Deal

Photo: Caitlin Clark / Instagram 

Caitlin Clark is making waves in the WNBA and beyond. The 22-year-old star has not only become one of the highest-earning female athletes this year but has also brought huge financial benefits to Indianapolis, where her team, the Indiana Fever, plays.

Dr. Ryan Brewer, a finance expert from Indiana University, estimates that Clark has brought $36 million to the city’s economy and $40 million to the WNBA in just one year. “The numbers are staggering,” Brewer said. “It’s hard to believe this is all because of one player.”

Clark’s popularity stems from her outstanding basketball skills and her star power, which has drawn record-breaking TV audiences and attendance to WNBA games. Her impact has led some experts to suggest that the Indiana Fever should offer her a groundbreaking $1 million annual contract.

Photo: Caitlin Clark / Instagram 

“It would make perfect sense to lock her in long-term,” said John Holden, a business law professor at Indiana University.

Clark is currently playing under her rookie contract, earning about $76,000 per year, far less than NBA rookie Victor Wembanyama’s $13.8 million salary. However, she makes up for it with $11 million in endorsements.

The “Caitlin Clark effect” isn’t just about money—it’s also changing the league. Clark is responsible for over 25% of WNBA activity, and attendance at Fever games has tripled. Her games alone account for nearly half of the league’s broadcast value, according to Brewer.

The WNBA is expected to grow even more, with a new TV deal worth $200 million a season on the horizon. This could lead to higher player salaries across the league.

Meanwhile, new stars like Juju Watkins, who recently broke some of Clark’s college records, and Paige Bueckers, a top prospect for the 2025 draft, promise to keep the momentum going.

For now, Clark remains the face of the league, and her impact is proof that the WNBA is heading for an exciting future. Source 

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