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Conor McGregor Faces $6 Million Lawsuit Over Whiskey Brand Dispute

Photo: Conor McGregor / Instagram 

Conor McGregor is set for another legal battle in May 2025, as his former friend and sparring partner Artem Lobov is suing him for €6 million ($6.4 million). The dispute is over the Proper No. Twelve whiskey brand, which McGregor co-founded and sold a large portion of last year for over $130 million (€122.8 million).

Lobov claims he was promised 5% of the brand for his role in helping create it, but says he never received his share. He alleges McGregor agreed to the deal during a conversation in a Dublin gym in 2016.

McGregor denies the agreement and reportedly offered Lobov $1 million (€946,000) to settle, which Lobov rejected. Lobov insists his contributions included identifying potential collaborators and helping set up the brand's foundation.

Photo: Conor McGregor / Instagram 

The court trial is expected to last two weeks. If Lobov wins, McGregor may be ordered to pay millions. This case comes just months after McGregor faced another High Court case involving legal costs from a sexual assault accusation.

Both parties have hired top legal teams, with McGregor retaining the same lawyers from his recent case. The outcome of this dispute could significantly impact the UFC star’s finances and reputation. Source 

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